LIFE IN PLASTIC, IT’S FANTASTIC
I’m a Barbie girl, in a Barbie world.
Life in plastic, it’s fantastic! ✨
Did you know that for many years this American doll and its fantastic accessories were produced in Auvergne Rhône-Alpes, in Oyonnax at Viel Plastiques International ? 🇫🇷
Our know-how enabled us to embark on this wonderful adventure with Mattel EMEA for the production of its Barbie ® toys for the French market and for export. 🗺️
Later, the innovative spirit of Daniel Viel also led to the creation of the iconic Winter Garden, which allowed real plants to grow! 🪴
Many thanks to France 3 Auvergne Rhône-Alpes for this fine feature on our history with Barbie to mark the release of the comedy film about the iconic Mattel doll!
Read the France 3 Auvergne Rhône-Alpes article here
